Sunday, June 8, 2014

Jewel-Osco...a delightful surprise

Jewel-Osco, as most of us know, is one of the primary grocery stores in the Chicago area.  Today I decided to look on their website to see what they offer online... since most store websites are designed to let you buy and look at products offered.  What was interesting is they really focus it on furthering your cooking/baking/drinking/whatever experiences... they even have a blog called What's Cookin.  They seem really involved in their site, updating it and trying to use it in ways to improve consumers experiences.  One of the tabs I found most interesting was the "Recipe Box."  It included things such as recipes, beer pairings, recipes based on seasons, and they even let you submit your own recipe! They have a little of something for everyone, it does not seem to just be geared towards females... which is how most popular "recipe" sites tend to be, at least in my experience.  They also really get the consumer involved, if they choose to.  Jewel-Osco also offers healthy eating tips, pharmacy details, and sale information on their website.  Overall, there website appears well designed and consumer friendly.  This really surprised me since they are a big chain grocery store, but they really make their website geared towards the consumer.  I look forward to looking for new recipes and tips for this summer!

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